safe brand first
One of my favorite projects is the logo for Safe Brand First - an umbrella brand of TK Kancelaria. The creation of the logo is based on the first letters of the brand name, where a serif font bold emphasizes the elegance and professionalism of the brand. The logo is now fully launched on Social Media, where all posts are marked by it.
During the project I also had to maintain consistency with the brandbook of the main company - TK Kancelaria - which was an important part of keeping the whole visual identity coherent.The bag created for Safe Brand First is an extra project that reinforces the core concept - the safety of small businesses, which are the main beneficiaries of the brand. On the bag I added one color outside of the brand palette - vibrant yellow. An extra effect of the bag is the illumination of the yellow shapes in the dark. This solution is an interesting way to manifest the brand’s core value, which is safety - not only for businesses, but also for their owners.
