As a co-founder of “Z Perspektywy,” I had the chance to create the whole brand for the podcast.
Since the main topic of the show is travelling – and our perspective on this wide subject – I decided to combine an eye and a globe as the logo. This combination perfectly shows that the podcast isn’t about travelling in general, but about giving our personal opinion on it. That’s why the name of the show is “From the Perspective” (eng.)
The colors of the “Z Perspektywy” branding are the color of nature (green) as well as water (blue), showing a strong connection between the creators and nature itself.